Running Start · A live virtual AI bootcamp for working professionals

You already decided AI was worth learning. Here's where you actually start.

In four days, you walk away with a Claude workspace built around your actual work, two workflows running, and the weekly routine that makes it stick.

Live with Hannah Laut · Virtual via Zoom · 90 minutes a day for four days

Join the Cohort 2 waitlist

Cohort 1 sold out. Cohort 2 dates and pricing announced to the waitlist first.

the point

AI is going to reshape how most of us work in the next five years. The content teaching it is written for developers or sold to beginners. There's almost nothing for the person in between. The one who runs a business, leads a team, or carries a practice. The one who already decided. The one who's smart. The one who hasn't found anyone who talks to them like it.

Running Start was built for them. Cohort 1 ran women-only by design. By demand, Cohort 2 is likely to run mixed.

who this is for

You've tried ChatGPT. You've seen the Claude hype. You've been told AI is important. You still don't know where to actually start.

Working professionals running a business, freelance practice, or team, who know AI should be part of the work but haven't made it stick.
People whose roles now require AI fluency, tired of content written for tech bros or written down to beginners.
Professionals mid-pivot, watching AI reshape their industry, trying to figure out what to do with it before the next chapter starts.

what you walk away with

Four days. Five things you actually keep.

A Claude Project built around your actual work No more rebuilding context every session. It knows who you are and what you're building.

Two real workflows running by Thursday Not demos. Your work. The thing that's been taking too long.

The weekly routine that keeps it sticky This is the part most courses skip. You'll know exactly how to keep using it after the bootcamp ends.

A five-prompt cheat sheet you'll screenshot and use forever The prompts Hannah actually uses, every week, for the work that used to take hours.

Replays for 30 days (GA) or 6 months (VIP) Go back to any session when you're ready for the next thing.

Join the Cohort 2 waitlist

Cohort 1 is sold out

the program

An optional kickoff, then three sessions. One real thing built in each.

Kickoff Optional

See what Claude actually does

A live walkthrough of how Claude thinks, what it's actually good at, and why most people use it wrong. Hannah demos it on real work, not toy examples. You'll leave knowing what to expect in Sessions 1 through 3 and already ahead of where most people start.

Session 1

Where you actually start

We set up your first Project together, live. By the end of 90 minutes, you have a Claude workspace that knows who you are and what you're building. You leave with one assignment: tonight's brain dump.

Session 2

Your setup, your work

Bring your laptop. We paste in your brain dump and ask the first real question. We walk through prompting as conversation, not commands, and fix the weirdness every new user bumps into. Then you vote on the workflow we build Thursday.

Session 3

The workflow that's draining you, and the routine that sticks

Whichever workflow you voted for, Hannah builds it live. Then you build yours. Three hot seats on screen. Then: Hannah's real weekly routine, the five prompts to keep nearby, and open Q&A to close out the cohort.

why me

Hannah Laut · @blondontherun everywhere

I'm Hannah Laut.

I help people understand systems that are moving faster than most can follow. The work has always been the same. The technology keeps changing.

Ten years in tech, most of it spent translating complicated technology into something ordinary people could actually use. I led marketing at cutting edge Web3 companies, worked with Coinbase on federal policy, and ended up briefing lawmakers at the White House. I led one of the world's largest developer events for years, and this year co-hosted the world's largest in-person OpenClaw hackathon.

I've worked with Coinbase, PayPal, Bain Capital, and Sotheby's, among others.

I've run my entire business on Claude as a solopreneur. I know what actually works and what doesn't, because I'm in it every day.

This bootcamp is that same job, now for AI, built for the working professional who already decided they want in.

Join the Cohort 2 waitlist

Cohort 1 is sold out

cohort 2 waitlist

Cohort 1 is sold out. Get on the list for the next one.

Cohort 1 founding pricing was $97 GA and $197 VIP. Cohort 2 will be priced higher. The waitlist gets first access at the lowest Cohort 2 price, before it opens to the public.

No spam. You'll hear from Hannah when dates and pricing are set.

questions

A few things people ask.

I've never used Claude. Is this for me?

Yes. We start from first open. If you've used ChatGPT once, you have plenty to build on.

What if I can't make a session live?

Replays are available within 24 hours. That said, sessions 2 and 3 are the ones where you build. Going live with the cohort is what makes this sticky.

Do I need a paid Claude account?

You'll need a Claude.ai account — free works to get started, but we recommend Claude Pro ($20/month) so you don't hit limits mid-session.

Do I need any AI experience to join?

No. Running Start is designed for people who are curious but haven't built a consistent practice yet. You don't need to know anything coming in.

How much time does this require outside of sessions?

The live sessions are 90 minutes each. There's no required homework, but you'll get more out of it if you come ready to try things between days.

Will there be recordings?

Yes. Replays will be posted after each session.

How is this different from YouTube or free content?

YouTube shows you what AI can do. Running Start is four days of you actually building it for your own work, live, with direct help when you get stuck. Two different products.

I've tried other AI courses and it didn't stick. Why would this?

Because the sessions are built around your work, not a generic demo. You leave with two workflows running on real tasks, not a notebook of things you might try later. That's what makes it stick.

Can my company pay for this?

Yes. A lot of people expense it as professional development. I'll send a receipt formatted for reimbursement if you need one.

What's the refund policy?

Cohort 1 had a refund window through end of Tuesday after Session 1. Cohort 2 will follow the same structure. Replay access typically runs 30 days at GA, 6 months at VIP. Specifics confirmed when Cohort 2 opens.

You already decided AI was worth learning. Here's where you actually start.

You've tried ChatGPT. You've seen the Claude hype. You've been told AI is important. You still don't know where to actually start.

Four days. Five things you actually keep.

An optional kickoff, then three sessions. One real thing built in each.

I'm Hannah Laut.

The bootcamp runs four days. The group you join runs longer.

Cohort 1 is sold out. Get on the list for the next one.

A few things people ask.

You've been meaning to figure this out. Cohort 2 is when you do.